Rif joined Shared Intelligence with an Upper Second-Class degree in BSc Economics from Brunel University. He had the opportunity to develop and enhance his research and data-analysing skills via his year-in-industry as an Assistant Economist at the Department for Environment, Food & Rural Affairs. His previous role at DEFRA allowed him to develop bespoke projects that examined farming issues, contribute to high-profile policy issues and help influence policy via his monthly dashboards on the developments within the Cereals and Dairy markets.